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7
Nov

How to advertise our products

advertising

Advertising

The first thing you need to decide is where you will advertise our products. There are lots of possibilities:

  • Online through an e-commerce website
  • On eBay or Amazon
  • In a garden centre or garden buildings showroom
  • With a brochure or in local newspaper

Tools to help you sell

Our all in one web kit will help you promote our products through any of the channels above. Plus, if intend to sell our products online you have the option of using our non-branded video so customers can understand more about the features of our products.

Getting Started Online

Selling online is getting easier every day, and there are lots of companies that will allow you to set up a website, buy a domain name and get selling very quickly – all at very little cost. One of the best UK providers is a company called shopify.co.uk who will provide a domain name, hosting and all the tools to build your ecommerce website.

Alternatively you can build your own website using free platforms like WordPress and Magento. You will need to find a webhost who can host these platforms – there are many around, like GoDaddy or 1and1, who will charge you only a few pounds a month to host your online business.

Setting up an e-commerce website will also allow you to sell other products, like garden furniture, outdoor toys, garden sheds, etc. There are other dropship companies ready to deliver these kinds of products for you.

Adding the products is a straight forward process as inside the web kit you’ll find folders for each log cabin that contains: product description and spec sheet, non-watermarked images, drawings and everything else you need to have as much information as possible. You are more than welcome to rename the products as you wish as long as when you send us the order you will use our product names or product code to avoid confusion.

We offer some of the best quality log cabins available on the market but your customer won’t know that if you don’t add all the details we provided you with. Before making the product available to public you need to go through a checklist.

SPECIFICATIONS SHEET

You need to be very clear with your customers about the size of the product, as sometimes planning permission is required. The spreadsheet we provide contains every single dimension from width and depth to eaves height or ridge height. The total building area of the log cabin, the ridge height and whereabouts in the garden it is to be built will make the difference between having to apply for planning permission or not.

IMAGES

Make sure you put the right product image with the right product description, otherwise you’ll end up with the customer returning the product. Our specification and web kit has separate folders for each log cabin so you can clearly identify the correct images. Drawings also have their own folder within the log cabin folder to avoid errors.

DRAWINGS

Sometimes customers would like to see drawings of the log cabin so they’ll know how big to make the concrete base. They may also be needed to apply for planning permission. You don’t need to add them to your website but you should keep them handy should they be asked for.

prototyped-logcabins

Planning Permission

Planning permission and building regulations are two completely separate sets of rules that builders have to be aware of. When selling our products you need to be clear about the difference.

Building regulations concern the health and safety aspects of the building and the fitness of the building for its intended use. Planning permission is concerned with whether the building meets local and national laws.

All our log cabins comply with building regulations, however, that doesn’t mean that they don’t need planning permission, at least not all of them. The customer will have to check with the local council to see whether or not they need to apply for planning permission.

Situations where planning permission is often required

If the log cabin is higher than 2.5 meters and within 2 metres of any fence, hedge, wall, boundaries then they’ll have to apply for planning permission.
Situations where planning permission is not usually required

  • Ridge height under 2.5 meters if they want to place it within 2 meters from boundaries
  • Not placed in front of the principal elevation fronting a highway
  • If the log cabin is single storey.
  • The maximum eaves height is less than 5 metres and maximum overall height of 4 metres if there is a dual pitched roof or three metres for any other type roof.
  • There are no verandas
  • The log cabin takes up less than 50% of the land area around the residential building.

Other Relevant Information

  • The maximum area that can be covered by buildings in areas like national parks, the broads, areas of outstanding natural beauty and World Heritage Sites, more than 20 metres from house, is limited to 10 square metres.
  • In some areas, designated lands require planning permission for log cabins and other garden buildings, even if placed at the side of the property. By designated land we refer to areas of outstanding natural beauty, conservation areas, national parks and the broads, and World Heritage Sites.

Features

We promise to offer the best, value for money, garden building products and services in the UK. Our log cabins have been designed especially for the UK. We meet all building regulations and have made the cabins to cope with the wet and windy British weather.

We also have a wide range of features which make the cabins very user friendly. We are the only company to use the WeatherStop steel reinforcement system for 44mm log thickness or to offer fully pressure treated log cabins at very affordable prices. We also have excellent, 7 day delivery on standard products.

Below you will see a range of photographs showing our features. Using all these images on your website or sales materials will help you compete against other companies. Many of our competitors don’t include floor boards in the package, don’t use laminated roof beams or manufacture the cabins using Nordic spruce. In fact, some competitors even charge extra for the screws and nails or for cutting the timber to size. This is not the case with our cabins – so make sure your customers know about our features and boost your sales.

Delivered flat-pack

Delivered flat-pack

Pressure treated bearers with 70 mm height

Pressure treated bearers

19 mm Tongue & Groove floor boards

19 mm T&G Floor Boards

Kiln dried timber

Kiln dried timber

Insulated if required

Insulated if required

EC388 compliant roof beams

EN388 laminated roof beams

Components cut to size

Components cut to size

Barcoded elements

Barcoded elements

Pre-cut gable ends

Pre-cut gable ends

Fixings bag

Fixings bag

Nordic slow grown spruce

Nordic slow grown spruce

19 mm T&G Roof boards

19 mm T&G Roof boards

Remember that you’ve only got a couple of minutes to convince a customer to purchase from you and not from somewhere else, regardless of whether you are selling on a website or on the phone.

Whilst, price can be a factor, the main buying decision is usually based on product quality. When selling our products, you need to focus on the aspects we’ve highlighted below to help you achieve a sale.

  • 30% deposit – We only take 30% deposit for all our standard log cabins, the remaining balance is due one day before delivery once this is organized by us with your customer
  • Short lead time– This is probably the most important aspect of your order that will make the customer to buy from you and not from somewhere else. Our lead time is only 1 week while most of other companies deliver in 4-5 weeks
  • Flat-pack – they can get the cabin in the back-garden through the house if there’s no space around

Now you need to let the customer know a bit about the kit itself

  • Pressure treated bearers – this is very important as the bearers are always in contact with the concrete base. Remind your customer that they have 70mm height and the space between them is less than 65cm, which reduces the bounce effect. The average thickness on the market is 40 mm and the space is usually 1 metre.
  • Floor boards included – The 19mm tongue & groove floor boards are supplied as standard, something that most of our competitors don’t do. They charge hundreds of pounds extra instead.
  • Insulation – Customers have the option to purchase the insulation as standard from you, or they can insulate the cabin at a later stage on their own.
  • Strengthening Rod – WeatherStop as we call it is a kit that comes with every single log cabin making it perfectly watertight. There is an image in the web kit that you should add in all the log cabins ads – your competitors won’t have it
  • Laminated roof beams – EN388 compliant roof beams, made from laminated wood as standard. There are not too many companies on the market to offer laminated roof beams, only large scale manufacturers, as they cost more to produce
  • Best Quality Windows and Doors – After lead time and price, these accessories are often a major factor that makes the customer decide to purchase a log cabin from you. Make sure you go very quickly through all the features of them. An example text or sales pitch would be: And with regards to windows and doors, they open outwards. As our products are especially designed for the British market they are watertight, with engineered sashes, pre-fitted double glazed sealed units, a gasket sea and a multi points locking system. There’s attractive gold finished handles, easily adjustable 3D hinges, locks and keys, and, of course, flat-packed Georgian bars, so you can decide if you want a modern look or a traditional one on site. For doors, you also get aluminium low thresholds for easier and safer entry.

AVAILABLE WALL UPGRADES

Each cabin has different options available for log thickness and there are upgrades that can be purchased. In your web kit you’ll find that each log cabin folder includes information and images for the available wall thicknesses – like in the picture below.

Also, the floor board thickness can be upgraded from 19mm to 28 mm and the roof options are either:  standard 19 mm tongue & groove roof boards or a 138mm insulated roof (made of a twin skin 19 mm tongue & groove boards and 100 mm insulation.)

atkal-stavam-clockhouse-kapok-bangun

PRESSURE TREATED
We are the only UK log cabin manufacturer to offer fully pressure treated interlocking log cabins. This treatment will make the log cabin to resist against rot for at least 10 years. The only downside is that the lead time increases from 1 week up to 5-6 weeks as this is how long it takes to manufacture a fully pressure treated log cabin.

LEAD TIME

Upgraded log cabins are made to order and so have a longer lead time, usually 5 – 6 weeks

log-cabins-stockist

Delivery

 

LEAD TIME

All our standard, non-upgraded log cabins are warehoused in the UK, allowing us to offer  a 7 day lead time – the best available in the country. A standard log cabin is a log cabin with standard features: 19 mm floor boards, 44 mm log thickness, 19 mm roof boards and no other upgrades.

Lead times for bespoke and upgraded products are longer.

 

ORGANIZING THE DELIVERY

We organize the delivery on your behalf. Make sure to provide us with the customers phone number and email address so we can make contact with the final customer to arrange a delivery day and time.

We will also make them aware that they should have two people on site to offload the cabin from the lorry. They’ll open the pallet and take the timber planks on the kerb-side. Normally there is a kerb-side drop only.

PRICING THE DELIVERY COST

Most of your competitors will state FREE DELIVERY when in reality they are just hiding the transport fee within the full price. We charge for delivery according to the size of the pallet and the distance from the warehouse to the final customer. For example, with the Choba log cabin the size of the pallet is 3 meters, and the delivery cost is:

100 miles distance – £160

200 miles distance – £170

300 miles distance – £190

+300 miles distance – £250

If you wish to offer free delivery you can add most of the transport costs to your final price and offer free delivery to most of the UK in order to compete with your competitors. For example:

– RRP of the Choba log cabin – £1594
– Delivery within 100 miles – £160.

How you should advertise this is: £1594 + £190 = £1784 + VAT

– Delivery to England – FREE / Delivery to Wales – FREE
– Delivery to Scotland – £60 + VAT

Alternatively, you can retail the product on its normal RRP and charge separately for the delivery as these way you won’t overcharge customers within 100 miles from our warehouse (MK17 8DA postcode) saving them £30.

 

 

8
Oct

Bangun Log Cabin

SPEC SHEET – BANGUN LOG CABIN
Product code BAN5645
Product name Bangun
Construction type Interlocking
Material Spruce
Width 5600 mm 17.0688 ft
Depth 4500 mm 13.716 ft
Internal width 5332 mm 16.2519 ft
Internal depth 4232 mm 12.8991 ft
Eaves Height 2150 mm 6.5532 ft
Ridge Height 2600 mm 7.9248 ft
Overhang
Front 90 mm 0.27432 ft
Back 90 mm 0.27432 ft
Left 90 mm 0.27432 ft
Right 90 mm 0.27432 ft
FLOOR
Bearers
Height 70 mm 2.75591 inch
Max. Space between bearers 650 mm 1.9812 ft
Treatment Pressure treated
Floor boards
Thickness 19 mm 0.74803 inch
Joining system Tongue & Groove
Finger Jointed NO
Nails Supplied
Treatment NOT Treated
Upgrade options:
Thicker floor 28 mm 1.10236 inch
WALLS
Thickness 44 mm 1.73228 inch
Strengthening Rod YES
Finger Jointed NO
Gable ends Already cut to size and angle
Upgrade options:
70 mm 70 mm 2.75591 inch
Include: 70 mm logs
Treatment NOT Treated
Igloo 146 – Twin walls 146 mm 5.74803 inch
Include: 28 mm logs, 90 mm insulation, 28 mm logs
Treatment NOT Treated
Penguin 153 – Cladding 153 mm 6.02362 inch
Include: 44 mm logs, 90 mm insulation, 19 mm T&G Cladding
Treatment NOT Treated
NorthPole 178 – Twin walls 178 mm 7.00787 inch
Include: 44 mm logs, 90 mm insulation, 44 mm logs
Treatment NOT Treated
ROOF
Type Duopitch
Leaning towards Front/Back
Roof beams type Laminated
Dimension 60×160 mm
Treatment NOT Treated
Roof boards
Thickness 19 mm 0.74803 inch
Finger Jointed YES
Percentage of finger joitned wood 20%
Treatment NOT Treated
Upgrade options:
Penguin 138 138 mm 5.43307 inch
Include: 19 mm logs, 100 mm insulation, 19 mm T&G Cladding
Roof boards
Thickness 19 mm 0.74803 inch
Finger Jointed YES
Percentage of finger jointed wood 20%
Upgrade options:
Penguin 138 138 mm 5.43307 inch
Include: 19 mm logs, 100 mm insulation, 19 mm T&G Cladding
5
Aug

Ebay and Amazon agents WANTED!

Our network of agents includes everything from massive garden centres to small, home run businesses and many of these smaller businesses are benefitting by simply posting our products on their eBay or Amazon page.

What helps many of these smaller companies is our unique dropshipping service. Our agents don’t need to purchase and hold stock in advance or deliver the products to the customers – they only pay once an order has been received and we deliver for you! This takes away any risk involved in buying expensive stock which might not sell and removes the burden of having to deliver large, heavy goods.

If you think our dropshipping service might be helpful to developing your business, get in touch. We are continuously looking to expand our network of agents. You are more than welcome to join us, no matter what size your business.

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