Why Micro-Niche sites are the way forward
Setting up an online store is anything but easy. Those of you who have already undertaken research will already know that the only way for smaller retailers to get a foothold in the marketplace is to specialise in sell niche products. With increasing competition, today’s successful start-ups tend to be micro-niche companies: businesses that specialise in one segment of a market niche. So for example, if your niche was cameras, you might specialise in underwater cameras. If you were interested in garden buildings as a niche, rather than selling sheds, greenhouses, and summerhouses, you might just focus on log cabins, or even on bespoke log cabins.
Whilst focusing on a micro-niche will limit the size of the market you can sell to, it does offer huge advantages. As a micro-niche site, you will be seen by consumers as a specialist in that area. This will mean that your customers will see you as an expert in your field. By building on this expertise, you can command greater authority over that area of the market than less specialised stores and this can lead to a greater proportion of sales than the size of your company could generate if it didn’t specialise.
Specialising also creates a higher level of trust for your business; helps to build customer loyalty, thus increasing repeat sales; and means that customers will often pay a higher price for your products even though they could get a similar product for less elsewhere.
Once the micro-niche company is making money, the next step would not be to expand the niche the business operates in, but to repeat the process by starting up another dedicated micro-niche website.
Best Micro-Niche products for online retailers
We believe, that at Timber World, we have the perfect range of niche products available to help you start an online niche business. For a start, the log cabin market niche is only just taking off in the UK and now is the ideal time to establish your business as a niche leader. Whilst most online stores focus on a large selection of building types, mainly sheds, green houses, summer houses and log cabins, by focussing on log cabins you will be automatically building a micro-niche business on which to create your brand.
To help you beat the competition and develop your brand, all the log cabins, garden offices and bespoke log cabins that we sell are white label. This means you can give each model its own brand name. No-one else will have that name, so there will be no direct competition with our other retailers.
We also understand that setting up an online niche business can be expensive and difficult, however, by selling Timber World log cabins you can make this much easier. For a start, our free dropshipping service means you don’t need to pay us for our products in advance – only after you have taken the payment from your customer. This is the ideal solution for new businesses which need to keep tight control over their cash flow. We also deliver the product direct to the customer for you, so that you don’t have to deal with the fulfilment part of the sale – we even provide an after sales service on your behalf. All you need to do is set up your website and focus on sales; and even here we will provide you with all the necessary product images and specifications to upload.
Of course, none of this would be much good if the products we were selling were not up to scratch. However, our log cabins, garden offices and bespoke garden buildings are exceptionally well designed and built to the highest standards.
If you are considering setting up an online retail business and are looking to find high quality niche products, why not take a closer look at our products and our free dropshipping service.
As one of the UK’s leading drop ship companies, here at Timber World we know that there are a lot of people who have heard the term ‘dropshipping’ but don’t fully know what it means. The aim of this guide is to give readers an understanding of dropshipping and to explain how the process works.
What is dropshipping?
Quite simply, dropshipping is a service offered by wholesalers to retailers whereby they deliver the product directly to the customer on the retailers’ behalf. This model replaces the traditional model of the wholesaler delivering to the retailer and then the retailer delivering to the customer.
What kinds of businesses is dropshipping suitable for?
Dropshipping isn’t suitable for all types of business. If you have a physical shop or outlet and sell products that customers expect to be able to take home with them, then it’s important to have those products in stock.
However, if you sell products that need ordering before delivery, such as a log cabin, or if you sell any product online, then dropshipping can be a viable delivery model.
What are the advantages of dropshipping?
Dropshipping has many advantages for the retailer. The main advantage is that you do not need to order your items in advance or in bulk. This means that there is no risk in losing money though buying products which you might not sell. It also means a more stable cash flow as you do not need to order and pay for products in up front. With dropshipping, you take the order from your customer before you pay the wholesaler.
Dropshipping also helps the retailer to save money. As you will not have products on site, you will not need to warehouse, deliver or insure them. Nor will you need warehouse staff.
Another advantage is that delivery is often quicker, as wholesalers often have far more advanced logistic systems in place than smaller retailers who often rely on 3rd party shipping companies or Royal Mail.
Is it true that dropshipping offers smaller margins?
The answer to this depends upon how you do the calculations. In general, the margins are smaller, but not necessarily the profits. If you take a product that retails for £100, you might get it at whole sale price for £66 and at a dropship price for £85. It looks at first that you will make £19 more through the traditional wholesale method. However, out of that £19 you will need to deduct storage, delivery and insurance costs plus any labour costs needed to handle and dispatch the product. In addition, in order to get a price of £66 you may need to order 20 of the products in advance and may only be able to sell 15 at full price, the rest may need to be sold off cheaply in a sale.
In the end, it’s a matter of choice. However, if you don’t have the necessary cash flow to pay in advance and don’t have the logistics set up to warehouse and dispatch the products, than dropshipping is a safe and sensible option.
At Timber World, for example, we offer between 10% – 15% margins on our log cabins. This means that you could be making several hundred pounds on each sale you make.
What are the disadvantages to dropshipping?
Dropshipping in itself has no disadvantages. It’s offered by many wholesalers to help smaller companies sell on the internet and whilst it is only just starting to take off in the UK it’s a highly established practice in the USA. The only disadvantage is in choosing a dropshipper that cannot deliver the right product at the right time to the right customer. One thing to remember is that a good drop ship company will not charge you for opening an account.
Are you looking for a wholesaler who will drop ship for you?
Here at Timber World we are actively looking for retailers who we can build long term dropshipping relationships with. We want to help you to sell our log cabins, garden offices and bespoke garden buildings. If you want to find out more about our great products and first class dropshipping service, click here.
Looking for Garden Centre Wholesale Suppliers UK?
If you are a garden centre looking for a new range of high quality products to retail then we may have the perfect solution for you. Here at Timber World we are a garden centre wholesale supplier specialising in log cabins, garden offices and bespoke garden buildings.
As we manufacture all the products we wholesale, we are able to offer our garden centre retailers highly favourable terms to help you do business with us. This includes online garden centres as well as those with their own premises.
No need to pay in advance
We understand that the biggest stumbling block for garden centres wishing to sell expensive items like log cabins is the initial outlay. It can be risky to spend several thousand pounds on stock and then find you can’t sell the product. With Timber World as your garden centre wholesale supplier, the financial risk is removed completely. You do not need to pay us until the customer has paid you first. This guarantees that your cash flow stays healthy and enables you to purchase stock only when needed.
Highest quality garden buildings
Of course, we also know that good garden centres only want to retail good products. We believe that our log cabins, garden offices and bespoke garden buildings are some of the best on the market. We use only high quality raw materials and components and manufacture them using state of the art technology and the most up to date construction methods. To learn more about our range of products click here.
Reliable wholesale performance
Even if a wholesaler offers the right financial deal and the best products, poor performance can often let retailers down. At Timber World we have an advantage in that we are not just the garden centre wholesaler, we are also the manufacturer. All the products we manufacture are sold through Timber World: we don’t sell our products to any other wholesalers. This means that we always have our standard products in stock and can deliver them within a week, which, for the log cabin industry is exceptionally quick. For non-standard models and bespoke garden buildings, this can take a little longer, but no longer than normal delivery expectations within the industry.
This gives you an advantage in that your customers can have their log cabins delivered and installed very quickly.
Superb wholesale delivery service
Our delivery service is second to none. This is because we are the only garden centre wholesale supplier who will deliver the product direct to the customer for you. Our drop ship service has enormous benefits for both retailer and customer. For the customer it speeds up the delivery as it goes direct to them without having to come to you first; for the retailer it cuts out need for any logistics on your part and means you don’t need to warehouse and insure the stock as it is never on your premises.
As the manufacturer, we already have the specialised vehicles needed to safely transport and deliver the products and have systems in place to make sure that all our flat-packed pallets are complete on dispatch. As we use our own vehicles, it also means that we can keep our delivery costs to a minimum and help make our log cabins more affordable to the final customer.
Supporting garden centre retailers
We also support our garden centre retailers in a number of other useful ways. We provide white label products, so you can use your own branding if you wish; we give you all the necessary product specifications and images so you can create website pages or sales materials; we provide an after sales service for your customers, so you don’t need to handle any concerns and we can even arrange for installation if your customer requires it.
So, if you are a looking for garden centre wholesaler and are interested in the products and services we offer at Timber World, get in touch or sign up for a dropshipping account so you can get started.
When choosing a dropshipper for log cabins or garden buildings, it’s absolutely crucial that they provide you with a high quality drop ship delivery service. If they don’t, you could be putting your entire business in jeopardy. In this article we’re going to be looking at the different delivery services retailers need from a good dropshipper and why you need them.
Why quick deliveries are key
When a customer buys a product, especially something they have paid a lot of money for, like a log cabin, they don’t want to have to wait a long time for it to be delivered. There are two main reasons for this. Firstly, some customers get suspicious if you ask them to pay for a product which they have to wait for a long time for; and, secondly, if they can get something similar, but much quicker, from another retailer, chances are they will.
You need, therefore, a retailer with the ability to deliver quickly. Here at Timber World, for example, we deliver all out standard models within one week. For non-standard and bespoke models, which have a longer delivery time, we remove any suspicion by only asking for a deposit at time of purchase and the rest to be paid just prior to delivery, making the customer feel much more confident about the delivery we carry out on our retailer’s behalf.
There’s nothing worse than an unreliable delivery service for generating customer complaints and getting your business bad reviews and a poor reputation. When using a dropshipper this can be complicated because if they have a poor delivery service, it’s your business which will suffer.
A good dropshipper will deliver on time, to the right address, and the product will reach the customer complete and undamaged. Here at Timber World we pride ourselves on our reliability. All our components are bar coded so that no log cabin can leave our premises incomplete, they are checked before they leave and we schedule our own deliveries using modern, purpose built vehicles that can provide easy drop offs. We make sure we have made contact with your customer beforehand; so that someone is home when we arrive and that there is provision to get the product to exactly where it needs to be installed.
There are quite a few dropshippers who only deliver to certain parts of the UK. This can be awkward if you are selling online and can get orders from any location which you need to fulfil. Failure to be able to offer these locations for your products means you are potentially losing out on lucrative sales. Ideally, you need a dropshipper who can deliver throughout the UK. At Timber World this is exactly what we do.
Log cabins, garden offices and other timber buildings are large and heavy products to transport. They require large, purpose built vehicles, with integrated cranes, to carry and drop the products off. Buying the vehicles, paying for drivers and fuel as well as covering overheads like insurance, road tax and servicing means the cost of transporting a log cabin can be expensive. Some dropshipping companies will not only try to charge the full amount to cover their delivery services, but will also try to make a profit on top. This can be the one factor that loses you the deal when selling a log cabin.
At Timber World we have an entirely different approach. Firstly, we don’t try to make a profit on delivery; we don’t even pass on the full amount. We do charge, but we think it’s a very reasonable amount to pay. However, only our retailers know what we charge for deliveries. As a retailer, you have the option to hide the delivery cost completely, by charging a little extra for the log cabin and offering free delivery. The choice is yours.
Unbranded drop ship delivery
Many retailers choose to create their own brand and want products which are unbranded to sell. A good dropshipper will not only allow this to happen with their products, but they will help their retailers to do this. When it comes to delivery, the last thing you want is for your branded log cabin to turn up with different branded name on the pallet and with different branding on the paperwork. It gives your customers a very bad impression of your company when it happens.
If you become a retailer of Timber World log cabins and garden buildings, you can be sure that all our products are white label; there’ll be no branding to confuse your customers.
As a retailer, you’re the expert at selling log cabins and not an expert in their construction and installation. As you use a dropshipper, the chances are that you will not have actually seen one of the cabins you have sold. It can be extremely problematic, therefore, if a customer needs to contact you about a specific question or has a problem.
A good dropshipper won’t just take care of the delivery, they’ll also support you by providing your customers with a helpful aftersales service; offering them the expert advice, whilst letting you concentrate on sales. Here at Timber World, we offer a first class customer service on your behalf and if you customer needs it we can even arrange for their cabin to be installed for them.
Finding companies that will dropship any high quality product can be a difficult task, but finding a specific, high quality, niche product, like log cabins and other garden buildings is almost impossible. Which is why, at Timber World, we’re extremely proud of the excellent products we dropship on behalf of our retailers.
Over the years we’ve worked hard to build our reputation for creating attractive, well designed and superbly constructed log cabins. We now offer a wide range of models offering a choice of designs and sizes to suit every taste and every purpose. Whether your customers are looking for large or small log cabins, or traditional or modern ones, we have a model there to suit them.
We can even take orders for bespoke garden buildings, allowing our retailers to offer their customers the opportunity to have their own, unique garden building designed and built just for them.
All our log cabins and other garden buildings are built to the highest specification, using top quality materials, state of the art equipment and the most up to date construction designs and manufacturing techniques. Our designers look at every detail in the design to make sure that our buildings are structurally superior, user friendly and look impressive. We also ensure that they are built to last the test of time.
Our log cabins are also extremely versatile and can be used for a wide range of purposes. Your customers can use our log cabins as a garden dining room, playhouse, gym, office, hobby or craft space or somewhere to let the teenagers hang out with their friends. Some of our log cabins are big enough to build different usage zones into at the same time.
Of course, with our superior construction, all our log cabins and garden buildings are designed to be used throughout the whole year, not just for the warmer months. Our interlocking walls, sealed glazed units and doors will keep out the wind whilst our 44mm walls and double glazing will keep the cold out and the warmth in.
All Timber World log cabins and garden buildings meet current British and European safety standards and are designed specifically to comply with UK building regulations and to make it less likely to need planning permission (which depends on where your customers want to position their log cabin and what use they want for it for.)
The other great feature of our log cabins is that they are designed to make construction easier for the end user to complete. They arrive flat packed and all the parts are labelled. Full installation instructions are provided and, to make it easier, we preassemble some of the more difficult components in our factory, to make sure things like doors and windows fit perfectly.
If you are a retailer of log cabins or garden buildings or are thinking of selling them online, in a retail store or garden centre, take a look at our great range of high quality log cabins and check out our fantastic dropshipping service to see how working with Timber World can help you grow your business.
How the internet has impacted upon the smaller garden retailer
The increase in internet shopping has brought about many changes to the garden building retail sector over the last decade. One significant change is that many local garden businesses now find themselves competing against online retailers from across the country and even overseas. As their local customers shop online for the best prices, they are forced to make up for the loss of sales by selling to customers further afield through their own websites.
Unfortunately for the retailers, the manufacturers of the products they sell have not thought about the impact of the internet on the market. Where, 20 years ago, there may have been two or three outlets selling a particular brand in one town, nowadays, the population of that town can find hundreds of retailers, nationwide, selling the same product. As a result there is enormous competition, prices and profits have reduced and some retail businesses, unfortunately, have gone under.
The consequences are that, as the number of retailers shrivels, manufacturers become far more reliant on a select few retailing giants. These giants then have greater power over them to demand products for less, which puts smaller retailers at a distinct disadvantage as they will not be able to compete on price.
How Smarter Retailers are Adapting
As a result, the more intuitive retailers are starting to demand white label garden products. The reason for this is that, as there is no manufacturer branding, the retailers can brand the products under their own names. This prevents online customers from doing a like for like internet search and price comparison and thus completely removes direct competition for their product from the retailing giants. As a result, the smaller retailer has a much greater chance of making the sale.
Of course, big name brands aren’t going to do this. They do their own marketing, not the retailer, and it’s their well-known name which brings about the sale. Smaller retailers are always going to have a struggle on their hands to compete for custom with these goods. However, with lesser well known, high quality manufacturers, white label goods make the playing field much more level for the smaller garden building retailer.
How Timber World Takes the Lead in White Label Log Cabins
Here at Timber World, we sell our entire range of log cabins under white label. This gives all our retailers the unique opportunity to call each product by whatever name you like and create your own branded range.
By selling Timber World’s white label log cabins you give your business much greater freedom to market your products in the way you wish. No-one who visits your website and sees one of your own branded log cabins will be able to search for a cheaper version of it online because only you are selling it under that name. That brand of cabin will be unique to your business.
To help you get started with selling our log cabins, we provide you with high quality, unbranded sales materials: images, website content and even videos that you can use, either as they are or with your own branding added to them.
In addition, we’ll take the pain out of the retailing process completely through our dropshipping service. Here, you only pay for our products once you’ve sold them, and then we deliver them to your customer for you in unbranded flat packs. So, there’s no need to buy stock in advance, warehouse them or deliver them. We’ll even offer your customers free after sales service and, if you wish, we can organise their installation.
So, if selling white label garden buildings seems like a solution for your garden centre or online business, get in touch today or register for a free dropshipping account to get started.
The problem with finding high margin products
If you’re a small internet retailer, finding products you can sell online that will earn you high margins can be a difficult task. To make a significant sum on each sale requires you to be retailing expensive goods, however, to buy these in bulk, in the traditional wholesale way, is very costly and, if you don’t manage to sell them, a risky operation.
In normal wholesale practice, you would need to pay up front for the goods you wish to sell, unless you could prove that your business was financially secure enough to be allowed a credit agreement with the wholesaler. Even then, the size of your margin would be dependent upon the size of your order. The more you buy, the greater the discount. For small retailers, this can be a huge stumbling block to selling highly valuable goods with significantly high profit margins.
The other obstacle is that, even if you could purchase them, you are then left with the costs of storage. High value goods are precious commodities. They need to be warehoused securely and safely to prevent theft or damage. If you have invested this amount of money into the products, you’ll want them insured in case the worst happens; otherwise, your business may go bust. You’ll also want to make sure that they don’t go missing or get damaged during delivery.
The cost of storing, protecting, insuring and delivering high value stock all adds up and reduces the final profit from your activities.
The solution is to find a wholesaler or manufacturer who is willing to dropship their products for you. Using a dropshipping service is the perfect answer for a small, online retailer wanting to make a move into high margin goods.
By using a dropshipping manufacturer you don’t need to buy in bulk before you get your hands on the products. Instead, you sell the product online first, collect the payment from your customer and then pay the manufacturer or wholesaler. The manufacturer or wholesaler will then deliver the product straight to your customer for you.
The advantages are obvious: no huge cash advance to be paid, no storage, security, insurance or delivery costs eating into your profits and no risk of even a single unsold product. It’s safe and simple. But is it too good to be true?
We’ll almost, because whilst dropshipping is big business in US, here in the UK there are surprisingly few manufacturers or wholesalers who are prepared to offer this service to their retailers. There are some dropshippers around, but the vast majority deal in small, low value goods, where the profits are small.
Dropshipping the Timber World Way
Here at Timber World, we offer a fantastic dropshipping service for all manner of online retailers and garden centres. We offer a margin of between 10% and 15% on our products, which, when you consider the retail price of our log cabins, can earn you hundreds of pounds profit per sale.
Most importantly, our products are of exceptional quality, our delivery times are short and our customer services are second to none in the industry. So, not only will you make a reasonable profit from your retailing, you can also be assured that through working with us, your customers will be highly satisfied with the quality of their garden building and the service they receive – all of which, as far as your customers are concerned, will have been provided by your business.
In addition, all our products are unbranded, allowing you to create your own brand around them and we ensure that there is a minimum price at which our products can be sold, so that margins are guaranteed. We will even provide you with a web pack containing all the sales materials you need to get your website or promotion up and running.
So, if you are still looking for high margin, wholesale products to sell online, sign up for a dropshipping account with Timber World today.
Dropshipping offers small scale traders a low risk, low investment way to start and grow an online business. It’s the perfect solution for those wanting to start their own business but who don’t have the capital available to buy wholesale products in bulk.
However, its take up in the UK has been hampered by bad publicity, due mainly to the poor reputation of some of the wholesalers who were the first to offer dropshipping in the UK.
The problems which faced the retailers were many: some of the wholesalers charged customers simply for signing up; the products they sold were poor quality and were widely available; and the margins they offered were so low, it was impossible for retailers to make a living.
In addition, there were issues with stock availability and delivery and perhaps worst of all, some wholesalers undercut their own customers by retailing their products more cheaply. Sometimes they did this under their own name, sometimes by setting up a new company to keep their customers in the dark.
As a result, internet forums for online retailers were full of accounts of people complaining about dropshipping and the companies that were operating these types of business.
In the USA, however, dropshipping has been used successfully by reputable businesses for decades. Rather than sticking to a small number of large scale retailers who buy in bulk, American manufacturers and wholesalers also dropship for many smaller internet businesses that serve niches in the market place. It’s been an incredible success for them. Now the bigger businesses are getting involved in dropshipping too. Over 30% of US, online retailers use dropshipping in whole or in part, including Zappos, Amazon, Sears and Wayfair.
Now finally, after years of not being taken seriously, the UK market is beginning to take notice of how dropshipping is used in the US as a successful solution for order fulfilment. A growing number of companies now offer dropshipping and an increasing number of high profile retailers are now requiring manufacturers and wholesalers to offer it.
Whilst dropship margins are slightly lower than traditional wholesale margins, this is offset by completely eradicating the losses attributed to unsold stock and by the huge savings retailers make in warehouse and delivery costs. It also helps them enormously with cash flow, as the final customer pays them before they pay the dropshipping company.
Here at Timber World we take our dropshipping service very seriously indeed. We know that if we restrict ourselves to traditional wholesale methods we create a barrier for many smaller scale retailers. Log cabins and garden buildings are expensive for retailers to buy, costly to transport and require large storage space, warehouse staff and equipment to move them.
Our dropshipping service means you do not need to worry about any of this. You can sell our products without the need to buy up front, store in a warehouse or transport them to your customers. All you need is a channel through which you can sell, be it a website, online auction, leaflets, brochures or advertisement in a local newspaper.
In addition, we’ll guarantee you a margin or 10% – 15% (depending on the product) and as we do not sell any products to the general public, we won’t undercut you. And, of course, like any reputable manufacturer, we wouldn’t dream of charging you to sign up for an account.
The first thing you need to decide is where you will advertise our products. There are lots of possibilities:
Tools to help you sell
Our all in one web kit will help you promote our products through any of the channels above. Plus, if intend to sell our products online you have the option of using our non-branded video so customers can understand more about the features of our products.
Getting Started Online
Selling online is getting easier every day, and there are lots of companies that will allow you to set up a website, buy a domain name and get selling very quickly – all at very little cost. One of the best UK providers is a company called shopify.co.uk who will provide a domain name, hosting and all the tools to build your ecommerce website.
Alternatively you can build your own website using free platforms like WordPress and Magento. You will need to find a webhost who can host these platforms – there are many around, like GoDaddy or 1and1, who will charge you only a few pounds a month to host your online business.
Setting up an e-commerce website will also allow you to sell other products, like garden furniture, outdoor toys, garden sheds, etc. There are other dropship companies ready to deliver these kinds of products for you.
Adding the products is a straight forward process as inside the web kit you’ll find folders for each log cabin that contains: product description and spec sheet, non-watermarked images, drawings and everything else you need to have as much information as possible. You are more than welcome to rename the products as you wish as long as when you send us the order you will use our product names or product code to avoid confusion.
We offer some of the best quality log cabins available on the market but your customer won’t know that if you don’t add all the details we provided you with. Before making the product available to public you need to go through a checklist.
You need to be very clear with your customers about the size of the product, as sometimes planning permission is required. The spreadsheet we provide contains every single dimension from width and depth to eaves height or ridge height. The total building area of the log cabin, the ridge height and whereabouts in the garden it is to be built will make the difference between having to apply for planning permission or not.
Make sure you put the right product image with the right product description, otherwise you’ll end up with the customer returning the product. Our specification and web kit has separate folders for each log cabin so you can clearly identify the correct images. Drawings also have their own folder within the log cabin folder to avoid errors.
Sometimes customers would like to see drawings of the log cabin so they’ll know how big to make the concrete base. They may also be needed to apply for planning permission. You don’t need to add them to your website but you should keep them handy should they be asked for.
Planning permission and building regulations are two completely separate sets of rules that builders have to be aware of. When selling our products you need to be clear about the difference.
Building regulations concern the health and safety aspects of the building and the fitness of the building for its intended use. Planning permission is concerned with whether the building meets local and national laws.
All our log cabins comply with building regulations, however, that doesn’t mean that they don’t need planning permission, at least not all of them. The customer will have to check with the local council to see whether or not they need to apply for planning permission.
Situations where planning permission is often required
If the log cabin is higher than 2.5 meters and within 2 metres of any fence, hedge, wall, boundaries then they’ll have to apply for planning permission.
Situations where planning permission is not usually required
Other Relevant Information
We promise to offer the best, value for money, garden building products and services in the UK. Our log cabins have been designed especially for the UK. We meet all building regulations and have made the cabins to cope with the wet and windy British weather.
We also have a wide range of features which make the cabins very user friendly. We are the only company to use the WeatherStop steel reinforcement system for 44mm log thickness or to offer fully pressure treated log cabins at very affordable prices. We also have excellent, 7 day delivery on standard products.
Below you will see a range of photographs showing our features. Using all these images on your website or sales materials will help you compete against other companies. Many of our competitors don’t include floor boards in the package, don’t use laminated roof beams or manufacture the cabins using Nordic spruce. In fact, some competitors even charge extra for the screws and nails or for cutting the timber to size. This is not the case with our cabins – so make sure your customers know about our features and boost your sales.
Remember that you’ve only got a couple of minutes to convince a customer to purchase from you and not from somewhere else, regardless of whether you are selling on a website or on the phone.
Whilst, price can be a factor, the main buying decision is usually based on product quality. When selling our products, you need to focus on the aspects we’ve highlighted below to help you achieve a sale.
Now you need to let the customer know a bit about the kit itself
AVAILABLE WALL UPGRADES
Each cabin has different options available for log thickness and there are upgrades that can be purchased. In your web kit you’ll find that each log cabin folder includes information and images for the available wall thicknesses – like in the picture below.
Also, the floor board thickness can be upgraded from 19mm to 28 mm and the roof options are either: standard 19 mm tongue & groove roof boards or a 138mm insulated roof (made of a twin skin 19 mm tongue & groove boards and 100 mm insulation.)
We are the only UK log cabin manufacturer to offer fully pressure treated interlocking log cabins. This treatment will make the log cabin to resist against rot for at least 10 years. The only downside is that the lead time increases from 1 week up to 5-6 weeks as this is how long it takes to manufacture a fully pressure treated log cabin.
Upgraded log cabins are made to order and so have a longer lead time, usually 5 – 6 weeks
All our standard, non-upgraded log cabins are warehoused in the UK, allowing us to offer a 7 day lead time – the best available in the country. A standard log cabin is a log cabin with standard features: 19 mm floor boards, 44 mm log thickness, 19 mm roof boards and no other upgrades.
Lead times for bespoke and upgraded products are longer.
ORGANIZING THE DELIVERY
We organize the delivery on your behalf. Make sure to provide us with the customers phone number and email address so we can make contact with the final customer to arrange a delivery day and time.
We will also make them aware that they should have two people on site to offload the cabin from the lorry. They’ll open the pallet and take the timber planks on the kerb-side. Normally there is a kerb-side drop only.
PRICING THE DELIVERY COST
Most of your competitors will state FREE DELIVERY when in reality they are just hiding the transport fee within the full price. We charge for delivery according to the size of the pallet and the distance from the warehouse to the final customer. For example, with the Choba log cabin the size of the pallet is 3 meters, and the delivery cost is:
100 miles distance – £160
200 miles distance – £170
300 miles distance – £190
+300 miles distance – £250
If you wish to offer free delivery you can add most of the transport costs to your final price and offer free delivery to most of the UK in order to compete with your competitors. For example:
– RRP of the Choba log cabin – £1594
– Delivery within 100 miles – £160.
How you should advertise this is: £1594 + £190 = £1784 + VAT
– Delivery to England – FREE / Delivery to Wales – FREE
– Delivery to Scotland – £60 + VAT
Alternatively, you can retail the product on its normal RRP and charge separately for the delivery as these way you won’t overcharge customers within 100 miles from our warehouse (MK17 8DA postcode) saving them £30.
We are now offering pressure treated decking boards.