When choosing a dropshipper for log cabins or garden buildings, it’s absolutely crucial that they provide you with a high quality drop ship delivery service. If they don’t, you could be putting your entire business in jeopardy. In this article we’re going to be looking at the different delivery services retailers need from a good dropshipper and why you need them.
Why quick deliveries are key
When a customer buys a product, especially something they have paid a lot of money for, like a log cabin, they don’t want to have to wait a long time for it to be delivered. There are two main reasons for this. Firstly, some customers get suspicious if you ask them to pay for a product which they have to wait for a long time for; and, secondly, if they can get something similar, but much quicker, from another retailer, chances are they will.
You need, therefore, a retailer with the ability to deliver quickly. Here at Timber World, for example, we deliver all out standard models within one week. For non-standard and bespoke models, which have a longer delivery time, we remove any suspicion by only asking for a deposit at time of purchase and the rest to be paid just prior to delivery, making the customer feel much more confident about the delivery we carry out on our retailer’s behalf.
There’s nothing worse than an unreliable delivery service for generating customer complaints and getting your business bad reviews and a poor reputation. When using a dropshipper this can be complicated because if they have a poor delivery service, it’s your business which will suffer.
A good dropshipper will deliver on time, to the right address, and the product will reach the customer complete and undamaged. Here at Timber World we pride ourselves on our reliability. All our components are bar coded so that no log cabin can leave our premises incomplete, they are checked before they leave and we schedule our own deliveries using modern, purpose built vehicles that can provide easy drop offs. We make sure we have made contact with your customer beforehand; so that someone is home when we arrive and that there is provision to get the product to exactly where it needs to be installed.
There are quite a few dropshippers who only deliver to certain parts of the UK. This can be awkward if you are selling online and can get orders from any location which you need to fulfil. Failure to be able to offer these locations for your products means you are potentially losing out on lucrative sales. Ideally, you need a dropshipper who can deliver throughout the UK. At Timber World this is exactly what we do.
Log cabins, garden offices and other timber buildings are large and heavy products to transport. They require large, purpose built vehicles, with integrated cranes, to carry and drop the products off. Buying the vehicles, paying for drivers and fuel as well as covering overheads like insurance, road tax and servicing means the cost of transporting a log cabin can be expensive. Some dropshipping companies will not only try to charge the full amount to cover their delivery services, but will also try to make a profit on top. This can be the one factor that loses you the deal when selling a log cabin.
At Timber World we have an entirely different approach. Firstly, we don’t try to make a profit on delivery; we don’t even pass on the full amount. We do charge, but we think it’s a very reasonable amount to pay. However, only our retailers know what we charge for deliveries. As a retailer, you have the option to hide the delivery cost completely, by charging a little extra for the log cabin and offering free delivery. The choice is yours.
Unbranded drop ship delivery
Many retailers choose to create their own brand and want products which are unbranded to sell. A good dropshipper will not only allow this to happen with their products, but they will help their retailers to do this. When it comes to delivery, the last thing you want is for your branded log cabin to turn up with different branded name on the pallet and with different branding on the paperwork. It gives your customers a very bad impression of your company when it happens.
If you become a retailer of Timber World log cabins and garden buildings, you can be sure that all our products are white label; there’ll be no branding to confuse your customers.
As a retailer, you’re the expert at selling log cabins and not an expert in their construction and installation. As you use a dropshipper, the chances are that you will not have actually seen one of the cabins you have sold. It can be extremely problematic, therefore, if a customer needs to contact you about a specific question or has a problem.
A good dropshipper won’t just take care of the delivery, they’ll also support you by providing your customers with a helpful aftersales service; offering them the expert advice, whilst letting you concentrate on sales. Here at Timber World, we offer a first class customer service on your behalf and if you customer needs it we can even arrange for their cabin to be installed for them.
The problem with finding high margin products
If you’re a small internet retailer, finding products you can sell online that will earn you high margins can be a difficult task. To make a significant sum on each sale requires you to be retailing expensive goods, however, to buy these in bulk, in the traditional wholesale way, is very costly and, if you don’t manage to sell them, a risky operation.
In normal wholesale practice, you would need to pay up front for the goods you wish to sell, unless you could prove that your business was financially secure enough to be allowed a credit agreement with the wholesaler. Even then, the size of your margin would be dependent upon the size of your order. The more you buy, the greater the discount. For small retailers, this can be a huge stumbling block to selling highly valuable goods with significantly high profit margins.
The other obstacle is that, even if you could purchase them, you are then left with the costs of storage. High value goods are precious commodities. They need to be warehoused securely and safely to prevent theft or damage. If you have invested this amount of money into the products, you’ll want them insured in case the worst happens; otherwise, your business may go bust. You’ll also want to make sure that they don’t go missing or get damaged during delivery.
The cost of storing, protecting, insuring and delivering high value stock all adds up and reduces the final profit from your activities.
The solution is to find a wholesaler or manufacturer who is willing to dropship their products for you. Using a dropshipping service is the perfect answer for a small, online retailer wanting to make a move into high margin goods.
By using a dropshipping manufacturer you don’t need to buy in bulk before you get your hands on the products. Instead, you sell the product online first, collect the payment from your customer and then pay the manufacturer or wholesaler. The manufacturer or wholesaler will then deliver the product straight to your customer for you.
The advantages are obvious: no huge cash advance to be paid, no storage, security, insurance or delivery costs eating into your profits and no risk of even a single unsold product. It’s safe and simple. But is it too good to be true?
We’ll almost, because whilst dropshipping is big business in US, here in the UK there are surprisingly few manufacturers or wholesalers who are prepared to offer this service to their retailers. There are some dropshippers around, but the vast majority deal in small, low value goods, where the profits are small.
Dropshipping the Timber World Way
Here at Timber World, we offer a fantastic dropshipping service for all manner of online retailers and garden centres. We offer a margin of between 10% and 15% on our products, which, when you consider the retail price of our log cabins, can earn you hundreds of pounds profit per sale.
Most importantly, our products are of exceptional quality, our delivery times are short and our customer services are second to none in the industry. So, not only will you make a reasonable profit from your retailing, you can also be assured that through working with us, your customers will be highly satisfied with the quality of their garden building and the service they receive – all of which, as far as your customers are concerned, will have been provided by your business.
In addition, all our products are unbranded, allowing you to create your own brand around them and we ensure that there is a minimum price at which our products can be sold, so that margins are guaranteed. We will even provide you with a web pack containing all the sales materials you need to get your website or promotion up and running.
So, if you are still looking for high margin, wholesale products to sell online, sign up for a dropshipping account with Timber World today.